Tag Archive | "Recurring Billing"

At Bat Tops App Store Again

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At Bat Tops App Store Again

Posted on 13 December 2012 by Press Release

AtBatSSFS

NEW YORK, December 13, 2012 – MLB.com At Bat, for the fourth consecutive year, today was named the highest grossing sports application for both iPhone and iPad by Apple in its annual Best of the Year rankings for the App Store, maintaining its place as the top-selling sports mobile application of all-time. In the overall App Store rankings, At Bat also was recognized as the 11th and 29th highest grossing application for iPhone and iPad, respectively, from the more than 700,000 available apps.

In 2012, baseball fans downloaded At Bat seven million times, easily surpassing the combined total from the previous two years (6.3 million in 2010 and 2011).  During the season, At Bat continued to unveil new features, including Passbook integration, widescreen video optimized for the new iPhone 5 and its four-inch Retina display, Ford SYNC(r) AppLinkTM compatibility, MLB.TV statistical and pitch tracking data overlays, social sharing and accessibility.

MLB.TV Premium subscribers get At Bat Premium for free on supported iOS devices. Fans also can subscribe to At Bat Premium on supported iOS devices for $2.99 with a monthly recurring billing option.

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At Bat Sustains Frenzied Pace

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At Bat Sustains Frenzied Pace

Posted on 12 April 2012 by Bill Ivie

MLB.COM AT BAT SUSTAINS FRENZIED PACE
Mobile consumption of live baseball games rises to record levels; Averaging over 800K live streams per day

NEW YORK, APRIL 12, 2012 – MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, today announced that its MLB.com At Bat 12 application surpassed the three million download mark yesterday, achieving the milestone only eight days into the 2012 MLB regular season and more than four months earlier than its record-setting 2011 campaign. Last year, At Bat reached that mark on August 22, 145 days into the season.

Since Opening Day, the mobile application has delivered a daily average of over 800,000 live audio and video streams, an increase roughly double last year’s comparable daily average. This includes yesterday’s games during which fans consumed more than one million live streams.

At Bat returned with its fifth edition in February to such strong fan demand that within a matter of hours the app rose to become the highest grossing sports application for iPhone, iPad and Android, top spots it currently maintains. Overall, At Bat has been ranked as the highest grossing sports application for 43 consecutive days on Android and 70 days combined on iPhone and iPad, including the past 19 straight for both iOS devices. The only other sports app to hold that number one ranking for iPhone or iPad was March Madness Live.

MLB.TV Premium subscribers get At Bat 12 for free on supported iOS and Android devices. Fans also can subscribe to MLB.com At Bat 12 for the one-time seasonal fee of $14.99 on all available platforms (iOS, Android, BlackBerry, Windows Mobile) or iPhone and iPad users have the option of a $2.99 per month fee with a monthly recurring billing option.

For more information, visit MLB.com.

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A mobile milestone weekend

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A mobile milestone weekend

Posted on 06 March 2012 by Press Release

APPLE APP STORE HITS 25 BILLION DOWNLOADS; MLB.COM AT BAT 12 SETS LAUNCH RECORDS

 

Hall of Fame inductee MLB.com At Bat currently top grossing for both iPhone and iPad

NEW YORK, MARCH 6, 2012 – On the same weekend Apple’s App Store recorded its 25 billionth download, the return of MLB.com At Bat set new standards with the fifth edition of the app drawing 2.9 million accesses and delivering 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011. Since its 2008 debut, MLB.com At Bat has been the top grossing sports application and one of only two iOS apps inducted into the Halls of Fame for iPhone, iPad and Macworld.

MLB.com At Bat, as a single app for iPhone and iPad, today remains number one among the highest grossing rankings for both devices, a simultaneous distinction it also achieved during its 2011 launch when it became the first non-gaming app to hold both spots.

As previously announced, MLB.TV Premium subscribers can use their account credentials to get At Bat 12 for free. Fans also can subscribe to MLB.com At Bat 12 for the one-time seasonal fee of $14.99, covering Spring Training through the World Series, or iPhone and iPad users have the option of a $2.99 per month fee with the introduction of a monthly recurring billing option.

MLB.com At Bat 12 will deliver additional updates prior to Opening Day, highlighted by new features, offers and functionalities.

For more information, visit MLB.com.

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