APPLE APP STORE HITS 25 BILLION DOWNLOADS; MLB.COM AT BAT 12 SETS LAUNCH RECORDS
Hall of Fame inductee MLB.com At Bat currently top grossing for both iPhone and iPad
NEW YORK, MARCH 6, 2012 – On the same weekend Apple’s App Store recorded its 25 billionth download, the return of MLB.com At Bat set new standards with the fifth edition of the app drawing 2.9 million accesses and delivering 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011. Since its 2008 debut, MLB.com At Bat has been the top grossing sports application and one of only two iOS apps inducted into the Halls of Fame for iPhone, iPad and Macworld.
MLB.com At Bat, as a single app for iPhone and iPad, today remains number one among the highest grossing rankings for both devices, a simultaneous distinction it also achieved during its 2011 launch when it became the first non-gaming app to hold both spots.
As previously announced, MLB.TV Premium subscribers can use their account credentials to get At Bat 12 for free. Fans also can subscribe to MLB.com At Bat 12 for the one-time seasonal fee of $14.99, covering Spring Training through the World Series, or iPhone and iPad users have the option of a $2.99 per month fee with the introduction of a monthly recurring billing option.
MLB.com At Bat 12 will deliver additional updates prior to Opening Day, highlighted by new features, offers and functionalities.
For more information, visit MLB.com.